Snapdeal, one of the major Ecommerce players is betting big on FMCG products to drive recurrent purchase from shoppers. It has started four-hour assured delivery of these products in Gurgaon as a pilot.
Snapdeal plans to enter into all household goods and consumables, except fresh produce like vegetables and fruits, and take fourhour delivery to other big cities. "Since we have set a target of 20 million consumer transactions everyday by 2020, we have to make Snapdeal a single habit app for all consumption needs.
Herein FMCG will play a big role and for this we would have to compete against the local corner shops or kiranas," said Rahul Taneja, VP (category management) at Snapdeal.
Taneja said there is demand for premium FMCG products and large packs, especially in tier II and III markets with consumption power. "We are trying to expand the access of goods and not undertake any distribution arbitrage. In fact, we share data with FMCG companies on pockets of demand," .