The Indian Ecommerce portal Snapdeal has announced the launch of its data science centre in California. The centre, to be headed by Nitin Sharma, Senior Vice President of Data Sciences, is in line with its vision to on-board top global talent and build high-value solution.
According to the firm, the data sciences centre will focus on big data and advanced analytics to provide perspective and clarity to Snapdeal’s consumer initiatives, while reshaping the business strategy of the company to optimise its operational efficiencies through data and analytics.
On the launch, Rohit Bansal, Co-Founder, Snapdeal, said, “We have set up a data science engine in California, which is home to domain talent, to further augment our efforts in creating a superior customer experience and strengthen our supply chain.”
He further added that the company is extensively working on data mining through an existing analytics team. Under Nitin’s leadership the data science team will focus on elevating Snapdeal’s growth-focussed strategy and to provide insightful guidance. The richer understanding of the customers, by capturing and integrating the information on their buying behaviour, will drive habit commerce and is in sync with our vision of 20 million daily transacting users by the year 2020.
On the other hand, Nitin believes that his team can distil key patterns, consumer preferences and hidden correlations by quickly analysing huge quantities of data, eventually bringing fresh insights onto the existing work.