Demandware and eBay Enterprise on announced an alliance to develop a fully enabled omni channel commerce solution that will provide integrated access to Demandware's Commerce Cloud platform and eBay Enterprise's suite of back-end and fulfillment technologies and services.
Rebecca Wettemann, a research VP at Nucleus Research said"Demandware gains a broader set of capabilities beyond just e-commerce cloud for its customers, which should enable it to better compete against other e-commerce partnerships out there.
"Likely more important is the boost Demandware gets from the eBay brand," she told CRM Buyer.
Demandware's Commerce Cloud streamlines retail operations across all digital channels, delivering a unified view of customer data across all shopping channels, the company said.
The eBay Enterprise suite of post-click commerce technologies and services includes retail order management, store fulfillment and drop-ship management.
Demandware "has a great customer base. Ebay has a more modern architecture," Wang said. He added that the joint solution will help Demandware customers who seek to modernize an older platform.