The e-commerce sales in the U.S. continue growing by 10 to 12 percent a year, total e-commerce sales are already at substantial levels as traditional brick-and-mortar retailers have expanded their online efforts.
As a result, total annual retail e-commerce sales are $201 billion, according to the 180 companies tracked by eMarketer. For the top 25 retailers, total annual e-commerce sales come in at $159 billion, with Amazon Inc., Wal-Mart Stores Inc. and Apple Inc. taking the top three spots.
According to eMarketer, Amazonâ€™s e-commerce sales are $79.3 billion while Wal-Mart has $13.5 billion and Apple totals $12 billion. Of the top 25 companies on the list, 18 are more traditional brick-and-mortar retailers that have pushed their online efforts over the past five years. These include companies such as Macyâ€™s Inc., Nordstrom Inc., Target Corp., Gap Inc. and Neiman Marcus.
Included in the top 25 list is the share of e-commerce sales to total sales. Amazonâ€™s pure e-commerce revenue represents 74.1 percent of total sales while number-two Wal-Mart has e-commerce revenue of just 2.8 percent of its total sales which indicates that the worldâ€™s largest retailer has plenty of room to grow online. Indeed, analysts and industry consultants have been urging retailers to better leverage their physical stores by also seeing them as warehouses from which goods can be shipped.