The first day of the 'Great Indian Festive Sale' , October 13, was the biggest day yet in the history of Amazon India, a company spokesperson said.
The etailer is running a mega sale for five days till October 17 to compete with 'The Big Billion Days' sale of its rival Flipkart and Snapdeal's 'Diwali Sale'.
Amazon India is conducting the sale on both its website and mobile application, unlike Flipkart which is running an app-only sale, Amazon also saw 70% traffic coming from mobile phones. The company said it attracted lakhs of new customers from Aurangabad, Malappuram, Dhanbad, Kannur, Tiruchirappalli, Jamshedpur and other cities.
According to the company's spokesperson, the first day of the sale was a big occasion for small and medium business owners in India as sellers witnessed eight to 10 times jump in their daily sales.
Snapdeal, which conducted a sale of electronic goods on October 12 also announced that the sale had exceeded its expectation with an overwhelming response from customers across the country. The company recorded an increase of 17 times in revenue and was set to cross $100 million in sales by the end of the day, it said.