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Online Shopping Festival for Women

Online Shopping Festival for Women

Updated On:02-May-2016

The leading consumer brands like Lenskart, Voonik, Titan Raga, Uber, Yes Bank, Croma, Yatra, Purplle, FirstCry, Clovia, MissMalini Publishing, Weddingz, Mobikwik and FirstPost etc… are to launch the Women's Online Shopping Festival. Taking place from May 1 to 8, 2016, at, WOSF has been conceptualized by and is bringing together vertical leaders from various categories, ranging from beauty, jewellery, electronics, innerwear, eyewear, accessories to apparel and bridal, addressing the needs of today's women.

Culminating on Mother's Day (May 8, 2016), this collaboration includes Lenskart, Voonik, Titan Raga, Uber, Yes Bank, Croma, Yatra, Purplle, FirstCry, Clovia, MissMalini Publishing, Weddingz, Mobikwik and FirstPost among others, and aims to provide their curated collections at the best promotional prices.

This shopping festival will be introducing special deals and offers, to provide great basket value to the Indian female consumer. WOSF will include all the essential categories such as apparel and fashion, beauty, jewellery, eyewear, lingerie, Bridal, moms & kids, electronics, home & kitchen, and travel. Apart from the discounts, several brands will also be launching new product lines as well at WOSF 2016.'s Founder and CEO, Kapil Hetamsaria says, "I am super-excited to see how an idea born over a dinner conversation a few months ago has snowballed into an event that has the potential of becoming a premier annual property driven by leading brands. It has truly been a gratifying experience, seeing the level of collaboration and enthusiasm across all the participating brands, be it Croma with a dominant offline presence or a Lenskart and Voonik who are killing it in the e-comm space or then leading content players - and FirstPost - who already influence buying behaviours thus helping market upstream in the customer acquisition process. With all brands unified by one common factor - to bring the best and widest range of products and offers to the woman shopper - I look at it as a win-win-win situation. One for the brands, one for the consumer and one for the overall online eco-system."

Manish Taneja, Founder and CEO of beauty brand Purplle has this to say, "WOSF is off to a fantastic start, bringing not only all the e-commerce giants together, but also making it women-oriented - just in time for Mother's Day. is proud to be associated with WOSF and is eagerly looking forward to its amazing success!"
Sujal Shah, CXO at MissMalini added, "Women play an integral part in the continuing growth story of e-commerce in India. For years, MissMalini has served women engaging content from Bollywood, Fashion, and Lifestyle; content that directly and indirectly influences purchasing decisions. We are always looking to support innovative ideas that benefit our readers. WOSF is a great example of this mantra. It's a collective of like-minded companies, working together to deliver more value to women shoppers in India. We're excited to play a lead role in evangelizing this one of a kind event organized by Velvetcase."

Upasana Taku, Co-founder, MobiKwik said, "It's exciting to be a part of WOSF. We are happy to join the festival as the exclusive wallet partner. MobiKwik will ensure that women face no hassles when making payments for their shopping purchases. With cashback on offer, we will also sweeten the deal for many!"
Sujayath Ali, CEO & Co-Founder, added, "At Voonik, we've always believed that women need a separate platform for fashion discovery as their shopping needs are different from that of men. We see a similar vision behind WOSF and are delighted to be the apparel partner. We want to celebrate the spirit of mother's day by making festive offers available across categories."

Following the week-long festival, two percent of the total GMV will be donated to Smile Foundation, the NGO partner of WOSF, to help fund their efforts in child education, women empowerment and supporting girl child.

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