Almost seven out of ten internet users in Spain are now shopping online. The online shopping in Spain is at an average of 70 euros per order by the average online users.
A new study from IAB says that In 2013, it was just 44 percent it’s 67 percent, or a percentage point increase of 23 percent,
Online purchase frequency in Spain:
The Spanish consumers shop at an average of 2to 8 times per month and the young people shop even more. The consumers between 16 and 30 years old shop online on average 3to 4 times per month. Nonetheless, it’s still 56 percent of online consumers who shop only once, or less in a month. The interactive advertising bureau also looked at the purchase frequency and the average order value.
Average online order value in Spain:
As for the average online , it’s now seven Euros more than it was in 2013 .Although young consumers tend to shop online more often, it’s the older consumers who spend more. The shoppers who are between 40 to 55 years old spend on average €85 per order. Also, 42 percent of online consumers spend between €101 and €150, while 16 percent spends between €151 and €500.
According to IAB, using apps for online purchases happening from a mobile device increased significantly compared to 2013. When asked “Considering the last ten purchases you made on your mobile phone, how many have you made from an app or in a web browser?”, it showed that 40 percent of consumers uses an app, which is 15 percentage points more than in 2013 (25%). Especially men tend to use apps when shopping online, as this option is used by 43 percent of them, while for women using apps is less popular.
Popular product categories in Spain:
Popular product categories in the Spanish ecommerce are Technology/Communication, Leisure/Culture and Travel/Holidays. Products from these categories were bought by respectively 68 percent, 66 percent and 64 percent of respondents.