The E-commerce major Flipkart will go by operating only through mobile app from September.The company's chief product officer Punit Soni told that the Flipkart will operate only with a mobile app from September as per the report.
Flipkart said in a statement in Bengaluru "India is gradually transitioning from a mobile first to a mobile only country. We are constantly experimenting with various aspects of our service to create the best shopping experience for our users on our app...," .The e-retailer expects more and more people making purchases through smartphones and mobile internet, which have seen an exponential growth.
"At Flipkart, we have been following a mobile first approach and 70-75 per cent of our total traffic is already coming from our mobile app," it added.
However, for now, the company continues to offer both desktop as well as mobile option for its customers, the company said. "We continue to offer both desktop as well as mobile option for our customers," it added.
Launched in October 2007, Flipkart currently clocks over one crore page visits daily, reaching 1,000 plus cities, and delivers 80 lakhs shipments per month, backed by superior technology and supply chain.
However, some industry experts have expressed their reservations on the move of Flipkart to go app only strategy.
Founder CEO of Freecharge Kunal Shah questioned the app-only strategy in his Facebook status update, but without naming Flipkart.
"Based on research, most Indians have only 19-20 apps on their android smartphones. Out of this 15-odd apps are the ones that can't be deleted. One hypothesis is users are low on memory and keep deleting apps and install them when needed.