According to the data by SimilarWeb, flipkart has the highest mobile traffic among the ecommerce sites for December 2015.
Flipkart claims to have 47 per cent of mobile commerce traffic, with its Myntra app being second in place (16 per cent share), based on SimilarWeb’s data.
According to Flipkart, rival Amazon has only 15.86 per cent mobile traffic share, while Snadpeal has 13.84 per cent.
Flipkart also claims that it leads in total app installs with an install base of 37 per cent of total Android smartphone base in the country, and that if Myntra is included the share goes up to 47 per cent.
It should be noted that the data is based on comparing visits among top shopping apps only. Interestingly in December, Amazon announced that it was India’s most visited e-commerce website based on comScore data for September-October quarter. According to the comScore chart put out by Amazon, it had close to 30 million visitors in India by October 2015, just ahead of Flipkart and well ahead of Jabong and Snapdeal. The SimilarWeb data appears to show a totally different scenario in the app-only space. Given that e-commerce is expected to grow in India over the years, and with smartphone growth continuing, we should get ready for more such battles around numbers over traffic.