The impact of e-commerce sales in India is getting in to a greater extent. We are expected to reach $20 billion in 2015, and it is expected even more by by 2018 by the analysis of E-Marketer, a digital-research firm.
India's e-commerce market is intensely competitive with other US and Chinese ecommerce portals. Flipkart, India's largest e-commerce firm, recently raised $550 million (Rs.3,300 crore) at a valuation of $15 billion (Rs.90,000 crore). Despite having the third-largest internet user base in the world with 200 million users at the end of 2014, India does not feature in the top 10 e-commerce markets in the world, according to an eMarketer report. The reasons centre on low Internet reach, slow internet speeds outside the metropolitan cities and poor customer services.