The ecommerce player Amazon India has caught up with Flipkart and overtaken Snapdeal in terms of monthly unique visitors in May. According to data from Internet analytics firm com Score Data, Amazon India had recorded 23.6 million unique visitors While Flipkart saw 23.5 million unique visitors and Snapdeal had 17.9 million in May this year.
An annual comparison of the ecommerce players Amazon, flipkart and Snapdeal shows that Amazon has seen over a 142 per cent jump in the number of unique visitors while for Flipkart, it's nearly 80 per cent surge and Snapdeal saw a 90 per cent rise in unique visitors.
Interestingly, last year in May, Flipkart was leading by a mile, with more than 13 million unique visitors while both Amazon and Snapdeal were in a tight race with close to 10 million unique visitors to their sites.
Arvind Singhal, chairman of retail consultancy Technopak said that "While unique visitors is a metric to show the growing interest in e-commerce, a better metric to speak about a company's performance would be the number of repeat customers an online retailer getsâ€.
For a customer, online retail offers price comparison and available options by 'just a click', he said, and the market is still nascent to speak about customer loyalty, which is a significant aspect of offline retail.
Another popular parameter e-commerce companies quote is the gross merchandise value (GMV) to indicate the total sales value reflecting the volume of their business, Singhal said.
Currently, Flipkart, the country's highest valued e-commerce company, has said it expects its GMV to touch Rs 76,000 crore in a year.
Earlier, the company had said it expects to reach a GMV of USD 8 billion (over Rs 50,000 crore) by December. Snapdeal is also reported to be targeting GMV sales of USD 10 billion (about Rs 63,000 crore) by the end of calendar year.
While Amazon India does not share details of its sales, it's offering more than 25 million products for sale through its online marketplace.