Update On :19 September 2015
This Report is been submitted by Cantor Fitzgerald from Cantor Internet Index.
The firm views this as positive news for the social networking giant, since it would increase its credibility for the ads and addressing one of the main issues, which it might be facing with advertisers.
The social media giant has announced that it is offering 100% visibility, as an ad delivery measurement. This means that the company will only charge its advertisers when their entire ad is visible on the screen.
Cantor Fitzgerald maintains a Buy rating on Facebook with a price target of $105. Bloomberg reports that 47 other analysts have also given it a Buy rating.
Amazon has launched $50 tablet, which features a seven inch screen, a quad core processor, front and back-end cameras, and seven-hour battery life. This is an effort to increase the demand of its tablets.
The e-commerce giant has announced that is extending the one-hour delivery service to Los Angeles and providing six months of free access of Washington Post to the Prime members.
Cantor Fitzgerald reiterates Buy rating on Amazon with a price target of $670. According to Bloomberg, 38 other analysts have also given it a Buy rating.
The firm now expects Mobile to occupy a 50% share of all the video plays by the end of 2015. This is a good news for all the mobile-first platforms particularly, the ones improving their video business, such as Facebook and Twitter etc.
The firm noted that the Desktop e-commerce growth has seen a slowdown in August. However, the sell-side firm believes that decline in the desktop commerce will likely be offset by the growth in the mobile e-commerce segment, resulting in an overall YoY(Year over Year) e-commerce growth in double digits.
News Source From : http://www.businessfinancenews.com/24252-facebook-inc-amazon-mobile-video-and-desktop-ecommerce-growth-reviewed-cant/