Cross-border ecommerce has become prevalent among consumers around the world, according to Pitney Bowes Global Online Shopping Survey.
The survey, which was conducted online by ORC International covering 13,000 adults across 13 countries, said it’s no surprise that consumers frequently make domestic online purchases (94%), however more than two-thirds (66%) of consumers that have ever made a domestic online purchase have also made an online purchase from another country in the past year. Singapore (89%), Australia (86%) and Hong Kong (85%) have the highest number of cross-border shoppers, while countries like Japan (34%) and the U.S. (45%) are still growing in cross-border confidence.
Nearly one-third of these consumers now say they make domestic online purchases on a daily or weekly basis, with over two-thirds in China reporting this regularity. On the other hand, most cross-border shoppers in South Korea, China and India cited that they often or always revisit a retailer online following international travels.
The survey said nearly half of consumers say that all or most of their online shopping, whether domestic or cross-border, is through an online marketplace. The top countries in which shoppers choose all or most of their cross-border marketplace purchases are Japan (70%), China (61%), Germany (59%) and India (55%). About a quarter of global shoppers choose the retailer’s direct site for all or most of their cross-border shopping. The top direct-to-retail countries are Canada (35%), South Korea (34%) and Australia (33%), according to the survey.
Consumers across the world have spoken. We have moved beyond the days of marketplace or retailer; in-store or online; or even in-country or cross-border, says Lila Snyder, President, Global Ecommerce, Pitney Bowes. The world is shopping—everywhere—as new consumer behaviors and trends have emerged. Entering the holiday season and a new year, retailers and marketplaces alike should take note and capitalize on these shifts in consumer behavior, which open up new opportunities for brands and retailers at home and abroad.