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Twitter tests ecommerce product pages

Update On :20 June 2015

Twitter tests ecommerce product pages

To drive ecommerce, Twitter has planned to add new feature of adding product pages. It is still in a testing phase and is available only to selected Twitter who can place products on dedicated pages.

When users view company profile they will see a button to Browse Collection. Clicking on the button will redirect them to a page where the images and videos of Company’s collections along with product descriptions, price and the option to buy products are displayed. The pages also will show tweets about the products that are most timely and relevant to the viewer.

The announcement of product and place pages is an extension of the company’s “buy” button on tweets, which started rolling out last fall. Twitter said in a blog post that this is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun.

Friday’s announcement of product and place pages essentially adds a user-curated storefront to Twitter, giving brands a way to reach Twitter users beyond promoted tweets. The move could bolster the social network’s relationship with advertisers, who long have been discontent with the platform’s user engagement and growth levels.

The feature is launching with a short list of partners, including musicians Amanda Palmer, Ariana Grande, Demi Lovato and Steve Aoki, retailers such as Nordstrom, Target and the Disney Store, and other well-known personalities and brands such as entrepreneur Michelle Phan, Nike and Warner Bros.

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