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Snapdeal to enter rural market

Update On :15 July 2015

Snapdeal to enter rural market

On Tuesday, Snapdeal said that through an assisted e-commerce model it is planned to enter the rural markets in a big way as it would be an untapped opportunity and is actively assessing partnership opportunities in the logistics space.

Kunal Bahl, co-founder and CEO of Snapdeal that rural is a big area of focus for us. The GoJavas partnership is working extremely well for us in terms of scaling up logistics for the last mile. The business model in rural is assisted e-commerce. We did the same with Fino last year.

Last year, Snapdeal inked a partnership with leading alternate delivery channel Fino PayTech to launch assisted e-commerce centres in semi-urban, rural and low income residential areas across the country. It plans to launch around 5,000 e-commerce kiosks across 65 cities and 70,000 rural areas within a targeted timeline of end 2015.

Bahl said, "We are assessing the opportunity right now. Rural is a very big area and as an e-commerce platform, we can solve the real needs of rural India because there is a lot of aspiration in rural, but no access. We can bridge that gap between demand and supply."

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"Good thought but lets see how far they can reach and cover the market."

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