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Bata Bets on Ecommerce

Update On :21 April 2016

Bata Bets on Ecommerce

Bata, a global operating footwear manufacturer and retailer from the Czech Republic, has decided to shut down all its stores. With customers buying footwear and accessories more and more through multi-brand retailers and ecommerce websites, Bata has been trying to restructure its operations for years.

So now Bata is busy closing the 29 physical stores it has in Switzerland. The company’s future business plans in Switzerland will be built around the Bata brand. It will sell products to local customers through a multi-channel approach, which includes multi-brand retailers, its own ecommerce website Bata.com and Bata dealers.

The retail stores in Italy, Spain, Czech and Slovak Republics and its domestic and international franchise businesses will continue operating as they were used to.

News Source From : http://ecommercenews.eu/swiss-footwear-retailer-bata-closes-stores-bets-ecommerce/

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