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UNIQLO TO Open Online Store In Thailand

Update On :23 July 2016

UNIQLO TO Open Online Store In Thailand

UNIQLO, Japan’s global fashion label, will open an online store for the Thai market next Friday, in a move that will complement its physical stores by offering unlimited items, nationwide coverage and around-the-clock access to consumers.

Chanvit Khieonavavongsa, marketing and public relations director and head of e-commerce at UNIQLO Thailand, said the online store would help strengthen the firm's "Made for All" brand promise, which means serving customers in all groups.

Entering the Thai market nearly five years ago, UNIQLO currently has 32 physical branches in nine provinces, covering around one-third of the population.

The e-commerce channel is a means of answering the demand for broader coverage, since the firm has consistently received queries from consumers who do not live in those areas where it has branches, he said. Furthermore, the online store has free space to offer a vast number of sizes, colours and stock-keeping units to serve customers' fashion needs, he added.

Exclusive to the Thai online store, UNIQLO will offer cash payment on delivery to address concerns of those Thai consumers who are still not confident about using credit cards for online transactions.

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