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Aldi launches online shopping to offer discount booze

Update On :20 January 2016

Aldi launches online shopping to offer discount booze

BARGAIN hunter favourite Aldi has launched online shopping for its customers to pose an even bigger threat to Britain's biggest supermarkets.The discount store is currently only selling wines by the case online, but the move paves the way for Aldi to offer cut price groceries at just the click of a button.

Specialbuys - the brand's weekly offers on everything from cycling clothes to camping gear - are to be added to the site between April and June.Wine orders will be available for home delivery and pick-up from the CollectPlus parcel service.The cheapest box of six bottles on the site is Toro Loco Spanish Rose for £20.94, while their priciest offering is a six-bottle case of Champagne Blanc de Blanc 2010 for £119.94.

As well as the bestsellers from shops, the new website features online exclusives.Delivery is free for orders over £50, but shoppers making smaller orders will be charged £3.Matthew Barnes, chief executive of Aldi UK, said: "In 2015, Aldi was named Multiple Wine Retailer of the Year and one in every 13 bottles of wine purchased in the UK was bought from an Aldi store.

"Starting with wines is a logical first step for us. It's a stand-out category for Aldi and often the entry point for customers who haven't shopped with us before."We regularly receive feedback from customers who are astonished by the outstanding quality of our wines and so we're particularly keen to expand their availability into new parts of the country where we don't currently have physical stores."

Aldi posted a bumper 30.1 per cent increase in sales over Christmas in the 12 weeks up to December 23 compared to the previous year.And the brand has now invested £35million in its online offering.Aldi currently operates more than 630 UK stores and plans to open a further 83 this year. It remains on course to reach 1,000 stores by 2022.

Meanwhile, Morrisons posted a 0.2 per cent rise in same-stores sales for the nine weeks to January 3, and further store closures.Britain's biggest grocer Tesco reported a 1.3 per cent rise in like-for-like sales over the six weeks to January 9.

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