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Tiens Group to set up ecommerce marketplace in India

Update On :24 May 2016

Tiens Group to set up ecommerce marketplace in India

A Chinese multinational conglomerate Tiens Group has plans to launch their online marketplace in the second half of this year thereby will enter into the booming Indian ecommerce market. The group also plans to expand its direct selling business in the country to compete with US-based Amway and Swedish firm Oriflame. Kevin Hou, South Asia Region President of Tiens said that they plan to sell 3,000 products from the online shopping platform. Indian customers will be able to buy products from different countries on the platform.

Hou said that total user base in India of Tiens Group is currently 2 million. They have plan to take this to 10 million in the next five years. The company sells a range of products in healthcare and personal care segments in the country. It has set a target of locally producing 70% of the products in the country. Hou added that they are negotiating with parties for setting up local manufacturing facilities to produce healthcare and personal care products.

The group has set up branches at nine places, including Guwahati, Kolkata, Hyderabad and Mumbai and now plans to open two more at Chandigarh and North East region during this year. In order to cater to the growing Indian market, the group has set up its South Asian headquarters in the Capital. Tiens plan to tap the huge Indian market in a big way over the next five years. The group also plans to scout for talent in the country for leadership roles across its operations.

Hou said that they want to look out for people from here for senior management roles in the company. India has very good professionals in the field of accounting, human resources and IT. Some of them can also work at our Chinese headquarters. With flurry of new multinational players coming in play, incumbents like Flipkart, Snapdeal and Amazon are going to witnesses slew of competition in a market that is seeing cut-throat fight to gain market share.

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