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Move to boost Pashmina products global sale

Update On :12 March 2016

Move to boost Pashmina products global sale

A consulting group, the Silk Route has launched its e-commerce platform to showcase and sell authentic G I tagged pashmina products. It was officially launched by Asgar Hussain Samoon, Divisional Commissioner of Kashmir in a ceremony held at 7C's Cafe in Sangarmal Shopping Complex in Srinagar with the motive to boost the global sale of famous brands of this hand-woven fabric.

"The main aim of the e-portal is to sell 200 elite brands of Pashmina products throughout the world. We have introduced Pashmina blazers, trousers, shirts, handkerchiefs, mufflers and other items," Chief Executive Officer of PHAMB business house Junaid Shahdar said.

Samoon stressed the need for maintaining the product quality and bringing packaging at par with international standards so Kashmiri Pashmina products have greater acceptability globally. He said, “Our youth have to come up with creative and novel ideas so that the handicraft industry of the state gets recognition across the world.”

News Source From : http://timesofindia.indiatimes.com/city/srinagar/E-portal-for-Pashmina-products-launched/articleshow/51355138.cms

Image Courtesy : http://s3.india.com/wp-content/uploads/2016/03/480801665.jpg

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