has a new fully responsive website. Designers looked at how customers used the site as they set about developing the new site for the retailer, a Top 250 company in IRUK Top 500 research.
Georgina Stoaling, director of ecommerce at Furniture Village said: â€œIt was essential that our new site combined our unique brand experience with an intuitive and simple user interface (UI), so it made sense to partner with a customer experience specialist to achieve this.â€
The retailer worked with Biglight
to design the site, based on user research and analysis. Steve Borges, co-founder at Biglight, said: â€œOn the face it this was a site refresh, but beneath the surface it was more than that. Every aspect of the user experience has been defined and created based on detailed user analysis and testing.
â€œThat insight informed a design process that brought creative, UX and UI together to create a site that not only looks great, but which delivers an elegant and satisfying user experience that will meet the businessâ€™ commercial objectives and support further digital growth.â€