Update On :24 October 2015
Ecommerce marketplace Flipkart has joined hands with Malabar Gold & Diamonds to offer a range of gold, diamond and platinum jewellery. Flipkart has priced the product between Rs 3,000â€“Rs 50,000 across 1,300 new designs for this festive season.
From rings to traditional earrings to pendants, Flipkart says customers are virtually spoilt for choice by this elaborate collection from Malabar Gold & Diamonds.
Rishi Vasudev, VP-Fashion, Flipkart, said, â€œJewellery forms a very important part of every Indianâ€™s shopping list during festive season. With this launch, we will be offering our customers a whole new range of precious jewellery to shop from.
We strongly believe that this partnership will add a whole new dimension to our precious jewellery segment.This partnership will add to our customer experience as we work towards creating a game-changing platform for online jewellery shopping.â€
Overall, partnership between established jewellers and e-commerce marketplaces will offer a big push for online jewellery sales, especially in the festival season.
MP Ahammed, Chairman, Malabar Gold & Diamonds, said, â€œWith around 140 stores across 9 countries we have a very strong presence in the brick and mortar businesses. We had entered the e-commerce domain, 2 years ago with our online store â€“ www.malabargoldanddiamonds.com and are now expanding our e-commerce presence by partnering with Indiaâ€™s largest e-commerce marketplace Flipkart.
Flipkartâ€™s access to the countryâ€™s largest customer base is the key reason we chose them as our first e-commerce market place partner. Our strong brand value, unique designs, customer friendly policies combined with Flipkartâ€™s efficient and unmatchable delivery strength will make our jewellery accessible to millions of people across India.â€
News Source From : http://www.financialexpress.com/article/industry/companies/flipkart-launches-malabar-gold-price-starts-rs-3000/155533/