Update On :21 October 2015
U.K. based startup StreetHub is launching its own eCommerce site, Trouva, with $2.6 million in fresh funding under its belt.
The launch marks a shift in StreetHubâ€™s business from online-to-offline sales aimed at driving brick-and-mortar foot traffic to an eCommerce business model.
Trouva has been set up to provide eRetail space for boutique stores and curators who â€œhandpick unique gift, fashion and homeware items only found in independent shopsâ€ in London, Brighton and the rest of the U.K., the company said. Many of these exist within StreetHubâ€™s current network of 350 independent stores.
Trouva is a logical next step for StreetHub, which will help its network of independent retailers widen their audience, the company said. StreetHub is also enabling worldwide shipping and one-hour delivery in select areas through Shutl for all items available on Trouva.
The latest round of investment brings StreetHubâ€™s total investment to $3.8 million. It was led by one of StreetHubâ€™s previous investors, Octopus Ventures, along with Playfair Capital and Index Ventures, which has also led investments in Farfetch, Net-a-Porter and ASOS.
In a statement, the company said the investment will be used to support the launch and promotion of its new brand and Trouva website, as well as to build out the StreetHub platform.
â€œWeâ€™ve seen huge success with our iPhone app launch last year, with over 40,000 customers using the app to discover and purchase from independent shops in their local vicinity,â€ said Mandeep Singh, cofounder of StreetHub.
â€œThis is how we identified the compelling opportunity to also serve people who are keen to discover shops which are a little further afield, too, and offer worldwide shipping.â€
News Source From : http://www.pymnts.com/news/2015/streethub-launches-curated-boutique-ecommerce-site/