Update On :30 September 2015
Auchan, the third largest food retailer in France, has announced it will increase its product lines and range. It does this by launching a new online marketplace. For now, Auchan will focus on two main categories: food, which is the core of its business, and garden articles. The categories high-tech, baby care, furniture and toys should complement the marketplace by the end of this year.
Auchan is known primarily as a food retailer, but this is about to change as the French retailer has announced it will launch a range of new product categories later this year. The new marketplace is in partnership with Mirakl. Based on the SaaS technology of this French company, other retailers like Rue du Commerce, Pixmania and Darty have launched online marketplaces in the past. And now Auchan is Miraklâ€™s latest client.
The online marketplace is part of Auchanâ€™s global strategy (it wants to expand its presence in China and Russia). â€œWe select our sellers according to the quality of their products, their price and the respect of their commitment towards our customers,â€ says Denis Vanbeselaere, business director of Auchan ecommerce in France. â€œChoice has always been at the core of Auchanâ€™s brand, and todayâ€™s choice is the web, and the marketplace. We want this XXL choice to be accessible to our customers, and our associates in the storesâ€, he says.
News Source From : http://ecommercenews.eu/french-supermarket-chain-auchan-to-launch-new-online-marketplace/