Update On :12 July 2016
The online fashion industry in Italy is becoming more famous nowadays. his product category has increased by 25 percent to 1.8 billion euros. During the last five years, this product category showed an average annual growth rate of 30 percent, which is double that of the Italian ecommerce as a whole.
Total sales of clothing from Italian ecommerce websites to Italian and foreign consumers reached almost 3 billion euros, which is an increase of 35 percent compared to last year. This is shown by the research study carried out by the B2C Ecommerce Observatory of Politecnico di Milano.
Online fashion industry in Italy is popular across the border
Italians buy fashion and accessories online mostly at websites of major Italian and international retailers or general marketplaces (46%), while they shop luxury items mostly at large ecommerce websites, private sales websites, manufacturers of â€˜Made in Italyâ€™ high-fashion and multi-brand boutiques. The most important buyers of Italian fashion are consumers from the UK, France, Germany, Russia and the US.
News Source From : http://ecommercenews.eu/online-fashion-industry-italy-worth-e1-8-billion/