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Flipkart introduces new “user to seller” feature

Update On :25 June 2016

Flipkart introduces new “user to seller” feature

Flipkart has decided to replace “Ping” with its new service user to seller' chat. Ping allowed users to browse for products and share them with friends inside Flipkart's app. It was launched by former chief product officer Punit Soni, who quit Flipkart in April. The chat feature was seen as part of the company's effort to add social elements to its platform to get users to spend more time on the app.

The Bengaluru-based firm has also decided to shut its image search feature that allowed users to browse for similar products based on images they upload on the site. A Flipkart spokesperson said, "Flipkart will be pivoting its user to user chat- Ping by launching the pilot for 'user to seller chat' and 'user to customer care' chat."

Flipkart has been under immense pressure to ward off competition against the likes of global rival Amazon, which has recently committed fresh investments of $3 billion (roughly Rs. 20,227 crores). "This new feature will help users to chat with the sellers about their product related queries, prior to even buying the final product. The pilot which started with a limited set of sellers initially, will be expanded to more sellers in the due course of the project," Flipkart said.

News Source From : http://gadgets.ndtv.com/internet/news/flipkart-shuts-down-image-search-and-ping-social-features-851612

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