Update On :18 April 2016
Flipkart is now aiming to becoming No.1 Indian furniture retailer. It is having a target to register the 15-fold growth in the high-value category, which also promises to deliver healthy profits. The nine-year-old company has so far relied primarily on categories such as electronics, mobiles and apparel to fuel its rapid growth. This year, the need to temper growth with profits has led the Bengaluru-based company to seek out newer product categories like home furnishing and automobiles that deliver both large transaction size and margins.
Launched just six months ago, furniture is now one of the top categories for Flipkart as it squares up to stiff competition from specialised portals such as Urban Ladder and Pepperfry. Also in the fray is Kishore Biyani's Hometown, which recently acquired Rocket Internet-owned Fabfurnish to build an 'omnichannel strategy', which involves selling both online and offline.
News Source From : http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/flipkart-eyes-on-becoming-indias-largest-furniture-retailer-by-year-end/51871515
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