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Snapdeal redesigns App and Website

Update On :01 July 2015

Snapdeal redesigns App and Website

Ecommerce major Snapdeal has redesigned its website and Android and iOS apps after appointing Bharti Airtel senior executive Anand Chandrasekaran as chief product officer and is now ready to unveil the ecommerce platform's new look either Wednesday night or Thursday morning aimed.

Chandrasekaran said, after working for almost 8-10 weeks and taking feedbacks from its 5000-plus employees, Snapdeal wants to create a more user-friendly and simplified version with less distractions from ads and colours and more focus on visuals and product information.

Snapdeal has redesigned both the website and mobile app. The 6 MB app will initially be available for Android and iOS users. A Windows version will be launched later. It has around 19 million mobile users, who account for 70% of its total revenue. More than 50% of these users access its services on 2G network.

The new look has been designed based on three major themes based on feedback: easy to locate product information, grouping of the content by intend and access to all decision-making information in one view.

According to Chandrasekaran, there is a need to upgrade the product time to time to acquire new users, instead of spending for customer acquisition. Other product enhancements include rebooting the search page - sorting and filtering. The company is also betting on regional languages and plans to integrate all other apps such as Freecharge, Exclusively.in and RupeePower.

Chandrasekaran, who joined Snapdeal earlier this month from Bharti Airtel, clarified the stand on not going mobile-only, is saying that company wants to be present in all spaces where customers are present. It gets 30% of revenue through transactions made on desktops and doesn't want to give it up easily.

News Source From : http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/snapdeal-to-launch-new-look-website-and-mobile-app/47874350

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