In a bid to tap into the consumer base of the online marketplace Snapdeal, the American multinational online transportation network company Uber has integrated its application interface on the ecommerce platform. This in-app integration feature will allow Snapdeal users to book an Uber
cab from its mobile app without having to download and install the Uber app. The new feature is currently available for Android versions 4.0 and above. It will soon be rolled out for other platforms.
Tony Navin, senior vice president of partnerships and strategic initiatives at Snapdeal
said that they are committed to build the most reliable and frictionless digital ecosystem of the country. Our partnership with Uber is an important step in that direction.
Mahesh Bhalla, Head of Business at Uber India said that this partnership with Snapdeal is the first completely native Uber API integration in India. He added that by opening our API to developers globally, they have seen the creative ideas that app developers have come up with in order to make it easier for people to move around in cities.
In January 2016, San Francisco-based cab aggregator Uber Technologies Inc. had announced the launch of an API feature for developers in India. The feature allows other platforms to integrate their app, thereby enabling users to book a cab through other platforms also. Some of the other platforms which have integrated Uber in India include Zomato, Practo, BookMyShow, Housing.Com, Satyam Cinemas and nightlife aggregator Happitoo.