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Dip in Sales of e-tickets

Update On :28 October 2015

 Dip in Sales of e-tickets

"Prior to the paperless ticketing system, CR commuters used to buy 600-700 tickets via the mobile app. However, we have now realized that after the system went paperless the number of tickets booked using the software has come down to 350 per day," said a senior railway official.

Central Railway officials have reported a dip in sales of tickets purchased through the phone app after the Centre of Railway Information System upgraded the technology to offer paperless ticket for daily trips and season tickets.

In the mobile app's previous version, which was launched in December 2014, commuters had to take printouts of tickets.
Railway officials are baffled that technology upgrade, which makes it more convenient for commuters to purchase tickets, has led to a fall in transactions."Generally, the popularity of an app increases whenever it is made user friendly. We still hope that the system will become popular in the coming months," a CR official said.

"When commuters were required to take printouts, a traveler having the app would carry out the transaction and then hand over the printed ticket to a third person. In the paperless system, the ticket comes in the Portable Document Format on the cell phone and this is not transferable. This is probably the reason for the dip in transactions," he added.If the new system doesn't gather momentum, then the railway administration plans to revert to the format that allows commuters to print the ticket.

"I feel that there is a huge mental block and we will have to carry out an awareness campaign to make the new system popular," a Western Railway official said."I fail to understand why people, who generally buy goods via e-commerce websites or even reserved ticket via the Indian Railway Catering and Tourism Corporation's mobile app, are not getting hooked on to the system, which saves time and is environmentally friendly," he added.The e-tickets can be booked by money deposited in R-wallet, which can be recharged.

News Source From : http://timesofindia.indiatimes.com/city/mumbai/Train-commuters-lukewarm-to-e-tickets-sales-halve/articleshow/49557173.cms

Image Courtesy : http://dd508hmafkqws.cloudfront.net/sites/default/files/styles/article_node_view/public/Railway%20ticket%20booking%20app_0_0.jpg

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