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Clothing tops Cross-Border shopping list

Update On :30 November 2016

Clothing tops Cross-Border shopping list

Nearly 50% of cross-border digital buyers worldwide ages 18 and up say they have purchased clothing and apparel, footwear and accessories from cross-border ecommerce sites in the past year, according to a November 2016 report. Close to one-third also said they purchased consumer electronics, computers, tables and mobiles and peripherals. 

A quarter of those surveyed said they made travel or transportation purchases on cross-border ecommerce sites. Nearly as many made similar purchases on digital entertainment or education purchases, like ebooks and digital music, and 23% bought toys and hobbies via a cross-border ecommerce site. 

The cross-border shopping habits parallel general digital shopping behaviors. eMarketer estimates that retail ecommerce sales worldwide will top $1.9 trillion 2016, excluding travel and event tickets. That’s an increase of nearly 25% from 2015.

eMarketer projects worldwide retail ecommerce sales will approach $2.4 trillion in 2017, when, for the first time, retail ecommerce will make up fully 10% of total retail sales. By 2020, eMarketer forecasts sales will top $4 trillion, nearly 15% of all retail sales worldwide.

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