The University of Tennessee Center for Profitable Agriculture will conduct a full-day â€œE-commerce for Direct Farm Marketersâ€ workshop in Jonesborough on May 9.
This e-commerce workshop is designed to give direct marketing farms and agritourism operations an overview of the basic concepts and options for selling products online. The workshop sessions include information on:
â€¢ E-commerce software options for direct farm marketers.
â€¢ Digital branding and storytelling strategies for local food producers.
â€¢ Producer experiences using e-commerce.
â€œSeveral user-friendly, low-priced e-commerce software packages are designed specifically for the needs of direct farm marketers. There are software options for business websites, online farmers markets, CSAs, social media and farm-to-table events. Producers do not need extensive knowledge in computer programming to include e-commerce into their marketing strategy,â€ says Chuck Grigsby from the Center for Profitable Agriculture.
The digital branding and storytelling sessions will be conducted by UT professor Jeanie Lim, from the Department of Retail Hospitality and Tourism Management. These sessions are designed to help enterprises plan and develop a cohesive branding strategy for their business. A panel of direct farm marketers experienced in selling their products online will also share their experiences.
The workshop will be held from 9 a.m. to 3:30 p.m. EDT. Registration and pre-payment of $20 per person is required by May 4. Lunch will be provided. Workshop location information will be emailed to registered participants prior to the workshop. Participants can register online at tiny.utk.edu/ecommerce.
This workshop fulfills a Tennessee Agricultural Enhancement Program (TAEP) requirement in only the Producer Diversification Sectors: Fruits and Vegetables, Agritourism, and Value-Added.
Funding for these workshops has been provided, in part, through the Southern Extension Risk Management Education Center and the United States Department of Agriculture. For more information about this workshop, visit the website for the Center for Profitable Agriculture: ag.tennessee.edu/cpa.