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Use right words to earn more money in eBay

Update On :02 May 2016

Use right words to earn more money in eBay

Researchers from Birmingham City University searched more than 68,000 items sold on eBay thoroughly and spanned more than 15 million words to find out how online sellers choose to describe their products and revealed patterns in language which significantly changes the price.

Results showed that items like watches labelled as men's word are sold for an average of 30 pounds while the word gents went for 70 pounds and fragrances labelled genuine fetched 21 pounds but the word authentic ones set buyers back 34 pounds.

Unlike other online stores, in eBay sellers write their own descriptions, so we find a lot of language variation between sellers too. Amdrew Kehoe, researcher from Birmingham City University's School of English said the variation between those categories is really interesting from a linguistic perspective. Grammatical errors such as missing apostrophes and internet speak were also found to have a negative impact on the price products sold for.

Kehoe said that used car sellers were found to shy away from the term second-hand with only nine instances of the phrase found among nearly 1,000 sold. Instead traditional car sales speak was found with phrases like honest, reliable, clean and reluctant all among the top terms. The term second-hand seems to have a stigma attached when it comes to cars, but people will happily use it to sell smaller items like books or DVDs. He added that they found that the language used in eBay descriptions really does have an impact on whether items sell and for how much.

News Source From : http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/use-these-words-to-get-double-value-for-your-goods-on-ebay-report/52061044

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