Update On :13 April 2016
Apart from sports personalities and Bollywood actors, a new brand of telly actors is now becoming part of the startup ecosystem.
Television actor Anita Hassanandani will soon launch TheBagTalk in partnership with High Spirit Commercial Ventures in Mumbai, a bag manufacturer and exporter which retails its label, Priority Bags, through offline retail chains.
The online venture will carry signature lines from television celebrities including working professionals ranging from Ekta Kapoor and trekking and adventure gear from Rannvijay of MTV Roadies.
Jointly owned by Hassanandani and Tushar Jain of HSCV, TheBagTalk was created with a seed capital of Rs 4 crore with contract manufacturing from HSCV's current set-up.
"The transaction will be completed on our online portal to begin with. We are looking into a compelling online-offline integrated model, where customers could touch and feel the products before confirming their purchase. Assisted ecommerce model is also something we are considering as well as same day delivery through our retail partners," said Rohit Reddy, the chief executive officer of TheBagTalk.
The platform will retail its in-house brand as well as other brands."The company already has established presence across 43 locations in the country with its own depots. This would facilitate quick delivery and easy returns for the customers," said Reddy. He added that the online brand will also sign up with larger marketplaces for further customer acquisition.
News Source From : http://tech.economictimes.indiatimes.com/news/startups/tv-actor-anita-hassanandani-to-launch-thebagtalk-com-with-hscv-partnership/51788537
Image Courtesy : http://i1.wp.com/www.indiaretailing.com/wp-content/uploads/2016/04/anita.jpg?resize=681%2C400