Update On :17 May 2016
N Brown has hired Sopra Steria to lead its transition into a digital-first retailer.
The plus sized fashion retailer has been transitioning into a â€œdigital-firstâ€ business for a while now. In last monthâ€™s full year financial results CEO Angela Spindler said the business was â€œmid-wayâ€ through its transition, and the results have shown. In January ecommerce accounted for 66% of N Brownâ€™s overall sales.
After a competitive process, digital transformation company Sopra Steria was chosen to oversee its ongoing change. IT sub-contractors, data centres, servers, mainframes and technical support at several N Brown locations will all be overseen by this new partner.
â€œSopra Steria was a natural partner with an impressive track record in delivering similar projects at scale, and whose culture and approach nearly matched our own,â€ said N Brown COO Andy Haywood.
â€œTogether with Sopra Steria, N Brown will have the ability to become more agile, responsive and, most importantly, focused on customer experience and satisfaction. We will move towards being a technology company that sells fashion, rather than just a fashion company using technology.â€
â€œWe are delighted that N Brown chose us to be their strategic partner and help deliver their vision for the future of the company,â€ said Barry Fazackerley, Executive Director at Sopra Steria. â€œIn such a fast-paced and competitive market, the efficient and effective delivery of this transformation is vital to N Brownâ€™s business. We are proud to be helping to deliver the desired changes to their core business and realise their strategic vision to be a digital-first retailer.â€
News Source From : http://www.retailgazette.co.uk/blog/2016/05/new-n-brown-partner-to-oversee-digital-first-transformation