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Growth of European Ecommerce in 2015

Update On :28 September 2016

Growth of European Ecommerce in 2015

Ecommerce in Europe is still growing. Last year, about 253 million Europeans bought products or services online with a total value of 189 billion euros. That’s 9 billion euros more than the year before. About 176 million European consumers also shopped online from abroad, which is an increase of 17 million in a year.

These data was shared by PostNord, which published its annual report about the online buying habits and preferences of European consumers. And these consumers are becoming increasingly mature in their online buying behavior, which has led to their demands increasing as well. Especially in terms of delivery.

“The consumers of today want a range of options and constantly updated information on delivery status”, Karin Falkentoft says. She’s the managing director of Direct Link Worldwide UK, a PostNord company. “This has made delivery into an important issue in creating value for online businesses and carriers, and it’s important to both listen to and understand consumers’ wishes. It’s absolutely vital to be able to offer customers locally-adapted and seamless delivery arrangements”, she says.

More and more European consumers expect their goods to be delivered quickly. Especially the Dutch are kind of impatient: almost four out of ten people in the Netherlands want their orders delivered in two days max. Consumers in the Nordics are the most patient, they are prepare to wait for up to all of six days or more. In every other market, the majority expects deliveries within three to five days. The difference between the Netherlands, the Nordics and the rest of Europe can be explained by the fact that the road density in the Netherlands is very high while in the Nordics it’s very low.

According to PostNord, the share of people who have shopped online at foreign websites is rising steadily in all markets. Cross-border ecommerce is especially popular in the Nordic countries, the United Kingdom and Belgium. The biggest increase can be found in Poland, with a 12 percentage point growth. In Europe, the United Kingdom and Germany are the most popular countries to buy online from. China is the most popular non-European country for shopping abroad.

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