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Food panda to succeed with order flow automation

Update On :21 June 2016

Food panda to succeed with order flow automation

A top executive of the global mobile food delivery marketplace Foodpanda headquartered in Berlin, Germany said that this online food ordering platform has implemented a near complete automation of its order flow to become more operationally efficient with lower staff levels. Foodpanda CEO Saurabh Kocchar said that the last six to eight months, they have worked on near 100 percent automation of order flows to ensure operational efficiency to meet their target of becoming profitable in the next three years.

The Rocket Internet-backed company has over 2,000 employees in India and is working on optimising its resources. He added that it is imperative to make systems quick and responsive internally, as they have to work with several external challenges. Foodpanda serve about 40 percent of their orders through their internal fleet and the rest is through the restaurants who partner with them. Active in over 200 cities in India, the company is not planning to expand to more locations but will focus on improving its existing offering.

He said that Foodpanda have partnered over 12,000 restaurants in over 200 Indian cities and will look at making these more efficient this year. The company is working on a commission model which stands between 10-25 percent on each order and in certain cases, 35 percent, focusing on delivery times. It has recently launched a service to ensure delivery within 45 minutes which will be available in Delhi, Pune, Hyderabad, Mumbai and Bengaluru. The industry is still nascent, with less than 1 percent of food orders being generated online and is growing at a very fast clip despite several starting hurdles.

News Source From : http://gadgets.ndtv.com/internet/news/foodpanda-says-automated-order-flow-eyes-profits-in-3-years-851234

Image Courtesy : http://cdn.ndtv.com/tech/images/gadgets/foodpanda_app_devices.jpg

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