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BigCommerce introduces new brand elements

Update On :30 March 2016

BigCommerce introduces new brand elements

Design leader Andrea Wagner of e-commerce platform provider BigCommerce said that with the aim to reach bigger online retailers and to reflect the company's expanded mission, clientele and corporate principles our design team has created a new logo and other brand elements in the middle of the leadership and platform changes.

Wagner says, "We looked at the types of merchants we serve and the types of products they are selling and let it drive our look-and-feel decisions." The effort, which took four months and launches today, resulted in a triangular-shaped logo with the "B" and the "g" in BigCommerce in the center. The company stuck with its blue color scheme.

BigCommerce Pty. Ltd. CEO Brent Bellm spent his first 60 days figuring out the best way to serve its newly expanded target market by talking for hours on the phone with merchants to understand their businesses. BigCommerce says the pricing for its Enterprise platform, which rolled out last May, starts at $1,000 per month and varies based on the retailer client's annual online sales and order values. Other versions, each based on a retailer's yearly online sales, include the standard plan starting at $29.95 per month, the Plus at $79.95 per month and the Pro at $199.95 per month.

BigCommerce's changes have proven particularly beneficial for Nine Line Apparel, a patriotic-themed gear and apparel retailer that generates 90% of its sales online and is paying $2,000 per month to use BigCommerce's Enterprise platform. Nine Line Apparel co-founder and owner Tyler Merritt says the BigCommerce Enterprise e-commerce platform lets him update products with accompanying descriptions and sizing charts using a custom code that BigCommerce developed.

News Source From : https://www.internetretailer.com/2016/03/29/bigcommerce-unveils-branding-it-seeks-bigger-e-retail-clients

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