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Amazon India ties up with Vodafone

Update On :21 June 2016

Amazon India ties up with Vodafone

Amazon India ties up with Vodafone to expand its offline presence in the country as it looks to further localise its offering and bring on board customers who are still reluctant to shop online.

Amazon India and Vodafone have started pilots of this service in Bengaluru, across 40 stores owned by the telecom major. The tie up with Vodafone follows the expansion of Amazon's assisted shopping programme, called Udaan, to over 1,000 outlets in tier II and III cities across the country. As part of the tie-up, each Vodafone store now has a display case with mobile phones listed on Amazon and a product specialist trained by the etailer. Customers can try out phones, especially as several smartphones are now exclusively launched and sold on Amazon India without any offline presence.

Customers can order the product online from the store, and also come back to it for any post-purchase help. While still in a pilot stage, the project is likely to be rolled out across the country. There are about 10,000 Vodafone stores of different sizes across India, giving Amazon access to a wide network.

News Source From : http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/amazon-ties-up-with-vodafone-to-acquire-hesitant-customers/52826160

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