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Amazon India, Dettol join hands to launch air protect masks

Update On :23 March 2016

Amazon India, Dettol join hands to launch air protect masks

With over 80 years of strong heritage in product innovation and creating new categories in the country, Dettol has been consistently ranked amongst the most trusted brands in the country.

It has further strengthened its legacy of product innovation and commitment towards improving the health and hygiene of consumers by launching a solution for the growing menace of air pollution. A 2015 WHO report had revealed that 13 of the 20 most polluted cities in the world are in India.

Particulate matter (or small airborne particles) is among the most detrimental of these pollutants. Studies link it with increased rates of chronic bronchitis, lung cancer and heart disease.

Available on Amazon, the air masks will also be available at all other leading Ecommerce websites. The air protect mask is currently just been launched on Ecommerce and has been exclusively launched on Amazon for the first few days.

Talking about the launch, Arjun Purkayastha Marketing Director - Dettol, said, "Dettol has consistently worked towards solutions for improving the health and hygiene of our consumers. The risk from air pollution is very real and getting worse by the day."

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