A surge in internet connectivity in rural India, home to some 870 million people, will lead much of the nationâ€™s e-commerce activity to move into regional areas during the rest of the decade, according to a report by Boston Consulting Group.
The number of web-connected rural consumers will more than double to 315 million by 2020 from 120 million last year, fueled by inexpensive smartphones, the consultant said in a report. By 2020, about half of all the nationâ€™s Internet users will come from rural areas, it said.
BCG said its Indian study surveyed 4,000 rural consumers in 27 villages in 14 of the countryâ€™s 29 states. Currently, rural internet users are 98 percent male. That differs from urban areas, where 79 percent of users are male and 21 percent female.
Of the rural web users, nearly 70 percent access social networks, which are their most popular online destination. There they download media, search for information, chat and e-mail.
News Source From : http://www.bloomberg.com/news/articles/2016-08-10/rural-india-to-be-next-driver-of-e-commerce-activity-bcg-says
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