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Festive online sales in Delhi

Update On :17 October 2015

Festive online sales in Delhi

As per the report, Online shopping during this festival season has raised 88.5% in Delhi than the regular online sales which have rose only 56 per cent. This has happened with the launch of big sale by e-commerce companies to encourage shoppers. A survey in key cities like Ahmadabad, Mumbai, Delhi-NCR, Chennai, Bangalore, Hyderabad and Kolkata has been conducted by Industry lobby Assocham noted that about 82 per cent of Delhiites prefer shopping online.

Mumbai came in second with 80.5 per cent, Ahmadabad with 78 per cent stood up at third, Bangalore with 75 per cent ranks fourth and Hyderabad fifth at 72.5 per cent. The respondents included 350 professionals, officers and executives across various industry sectors including manufacturing, real estate, automobile, healthcare, retail and hospitality. The e-commerce market was worth about USD 2.5 billion in 2009, touched USD 8 billion in 2015 and is expected to touch whopping USD 56 billion by 2023.

Delhi, Mumbai and Bengaluru lead in terms of the sales, but there is also a huge surge of interest from tier II and tier III cities like Gurgaon, Noida, Chandigarh, Nagpur, Indore, Coimbatore, Jaipur, Vishakhapatnam where online sales have increased by 120 per cent year-on-year, the survey noted. During the sale, mobile phone is the most searched category online followed by apparel, computers and tablets, electronics, home-kitchen appliances, accessories and books, it observed.

Survey noted that 35 per cent of regular shoppers are in 18-25 age group, 55 per cent in 26-35, 8 per cent in 36-45 and 2 per cent in the age group of 45-60. Almost 65 per cent of online shoppers are male as against 35 per cent female online shoppers. Most e-commerce companies are targeting 40-50 per cent revenue from mobile sales during the festive season.

News Source From : http://retail.economictimes.indiatimes.com/news/industry/delhi-records-88-5-surge-in-festive-online-sales/49426504

Comments

Merlin
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"With the increase in online sales rate we can expect E-commerce market to reach 56 billion USD by 2023. Festival season is the best time for the E-commerce players to see such a tremendous sales growth in major cities like Delhi, Mumbai, Ahmadabad, Bangalore and Hyderabad."

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