Ecommerce industry is flourishing day by day with the increase of online shoppers globally. Many retailers have brought their retail business online knowing its growth. Video marketing has become more important for ecommerce business nowadays. According to ReelSEO study, 96% of the consumers said they found videos helpful for making an online purchasing decision.
As the shoppers can't see directly and hold the products in their hands, video of the product gives them a real feel and enable them to make their purchase decision accordingly. In this busy world, people are interested to watch video about a product rather than reading content about the same as it saves their time in accordance to the purchase.
Benefits of video marketing are that it enhances product display, reduces the returning of products, increases customer engagement, improves conversion rate, enables to reach target audience, creates a positive impression and gains the trust of customers. Product in action, product demos, tutorials, explainer videos, corporate videos, videos about how to create an online store, video blogs and testimonial videos are best videos for ecommerce business.
Create explainer video pointing out the usage of a particular product and the reasons for buying it as this will enable the shopper to understand it easily and make their buying decision. Shift your textual content to audio-video content. Make short videos explaining about the product (probably 30 seconds is more than enough) in order have a long lasting effect in the mind of shoppers.
Include videos as a part of marketing strategy which is cost effective method to boost traffic rate to your ecommerce website. The products can be portrayed in a physical and effective way via video marketing. As video reduces the time and effort of people who purchase products online, make use of video marketing to attract them and succeed in your ecommerce venture.