Magento is an open source e-commerce platform that enables the online retailers to customize their online store. It is an e-commerce script with Content Management System (CMS) that makes use of MySQL and Zend PHP databases. Magento is the fastest growing and most widely used e-commerce platform in Europe
. It is compatible with Linux OS. It offers layered navigation, advanced search, wish lists, favorites, numerous themes & templates, product comparisons, grouped products, transaction solutions, marketing tools, SEO tools, catalog management tools, stock management tools and much more.
As Magneto has CMS, the online retailers can have completed control over the look and feel, content and functionality of their online store. It has three editions namely Magento Community Edition, Magento Enterprise Edition and Magento Enterprise Cloud Edition. E-commerce store owners can choose the edition according to their size, requirements and budget. Main features of Magento is that it provides online shopping cart solutions, interactive shopping experience, web stores the ability to promote their inventory, many extensions, multiple store management system etc..,
Magento Community Edition is designed for developers and small businesses. It provides complete code visibility to developers for free which enables them to implement the core files and extend its functionality by adding new plug-in modules from other developers. It supports languages, currencies and local tax rates of all countries, provides initial guide to start with and offers off the shelf extensions & Software as a Service (SaaS) options.
Magento Enterprise Edition has more features that than community edition but it involves some costs and it is suitable for large businesses. It enables you to provide excellent shopping experience for your customers, build customer loyalty by offering rewards & credits, flexible deployment options, increase performance and scalability of your ecommerce site and control your business. Some of features are streamlined check out, seamless integration with third party solutions, order management, reporting solutions and so on.
Magento Enterprise Cloud Edition is a Platform as a service (PaaS) which offers modern cloud computing benefits. Store fronts of the ecommerce websites are made customized, secure and scalable along with best hosting and managed services infrastructure. It also provides architecture and functionality enhancements.
Thus, Magento can be described as a scalable & secure developer and mobile friendly software that is best for E-commerce websites.