Value proposition is a way to increase sales in a ecommerce business as it defines about the benefits of your products and services to the customers. We can say it as promise of value that builds trust of the customers and gives them the reason to buy from you. In short, relevancy, quantified value and unique differentiation are main elements in value proposition. This has the power to make or break sales.
Understanding the customers by knowing their likes and dislikes is the first step to quantify or qualify your value proposition. The main components that has be included are a grabbing headline portraying the benefits you offer to the customers, sub headline or a short paragraph describing about your offerings( product or service), target customer and its advantages, features list and finally a eye catching image.
To make your value proposition great, you have do research on your existing customers, target audience, competitors and determine the primary benefits. When creating value proposition content, make sure that you are addressing the desires of the online shoppers. Conveying the value proposition of your business and products in a right and effective way has the ability to change visitors into customers.
The buying decision of the online shoppers are driven by the proper value proposition. As a ecommerce store owner, you have to resonate clearly about the thing you are going to offer them, differentiate your business from others and substantiate to make them believe that you can deliver on your promises. You can promise your value with customer reviews, price, free shipping and returns, guarantees and value added benefits.
Benefits of value proposition is that it has the ability to differentiate you from your competitors, increase both quality & quantity of prospective leads, gain market share in your targeted segments, improve your operation efficiency, increase your revenue and ensure the same message is communicated by your crew.
Make value proposition for your ecommerce business in a effective manner to drive more sales.