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Why wish lists is important for e-commerce websites?

Updated On:02-July-2016

Wish lists is an important feature in e-commerce websites that makes customer’s shopping experience wonderful as it allows them to save the products that they like to buy later. Many e-commerce players have not known about its importance so far. Here arises the question "What does it mean by wish lists?" Let’s have a look on the wish lists types and the importance in e-commerce websites.

Wish lists types:-

Wish lists falls under types namely personal/organizational wish lists/gift registry where customers creates a lists of items that are supposed to buy for sure and wish to send as gift to loved ones, online wish list which is hosted on the Internet, product wish list where the users selects their desired items which they may or may not buy later, software user wish list where users can create a list of suggestions, improvements & changes regarding the feature and bucket wish list which means list of things to be done before a person dies.

Wish lists in E-commerce websites:- 

Wish lists in e-commerce websites allows the online shoppers to save the items they prefer to purchase it later. This can be done by customers who looks for discounted prices or those who have the intention to buy the items later according to their needs. The feature saves the time of online shoppers as they need not waste their time in searching for the same item that they wished to buy during their past visit.

This feature enables the e-commerce store owners to know & measure interest of the shopper even if shoppers didn’t buy the items immediately. It will help in reducing the shopping cart abandonment and satisfying the customers by making the website more user friendly, getting repeated visitors who come back for making changes in their wish lists or to buy the same and doing viral marketing as the wish lists can be shared to others which brings in new visitors to the website.

Shoppers can they can remember the items added by them in the wish lists, they will also get notifications any change in price like discounts or availability of the products and they can also make their wish lists in mobile. It is useful for the customers who spend a lot of time comparing, researching and reading about products prior to purchase and then make buying decision. This is new way for e-commerce players to interact and get connected with new visitors.

Hope you have got to know about the importance of wish lists in e-commerce websites. Reap the benefit of the same by implementing it in your website to increase the number of customers and sales conversions.