In this fast moving world everything has gone online and people are quite used to these modes. When it comes to retail industry, online marketing has brought drastic change in the way the goods are sold and purchased online. Ecommerce has made things much easier and is convenient medium for shopping. But, still some people are afraid to shop online, why? What would be the reason behind?
Security concerns and lack of trust are the major reason behind people’s fear towards online purchase. People feel insecure while shopping online. They fear that their personal and other particulars will be taken without their permission and knowledge, even they doubt on the shops existence. Despite of the website contact detail and number, people don’t believe on their existence.
Many customers feel that they will not get the exact product they chose and there exist a possibility of getting damaged products. Delivery and payment issues are also some of the reason behind this fear. These are some reason why people still in this internet world afraid to shop online.
E-tailers are taking efforts and measures to attract people in many ways but due to the above said thoughts of people they fail to cover the whole crowd. Giving cent percent assurance towards their authentic and legitimate service might remove customer’s fear towards online shopping and enable them to cover wide public.