Top e-commerce trends to watch out in 2017
Every New Year brings with it a flurry of new changes. This is true especially in the booming ecommerce space, where new consumer behavior and demands form new trends and, consequently, require new tools and technologies to be incorporated.
With 2017 looming, it’s time once again to understand what to expect from the e-commerce sector, what’s expected to change in the next one year and how these changes may affect etailers make the leap in the business.
Here are some of the top e-commerce trends you can’t ignore in 2017
Ecommerce focus shifts to Asia
During the initial years of eCommerce, US was the clear growth driver. Though US still forms the largest market, the season has changed now with the shift drifting towards Asia.
“We now increase our 2020 estimate (of India’s ecommerce market) from $102 billion to $119 billion,” Morgan Stanley Research said in a report. “This takes our estimate of the total Indian Internet market size from $137 billion to $159 billion (now including online food aggregation business).”
Websites have made cross border business easier than ever. Shipping rates have considerably come down making way for international delivery. It is no more as difficult to take businesses to other countries as it used to earlier.
PC still choicest option for online buyers
With India crossing one billion mobile subscriber base, there remains not even an iota of doubt that smartphones cater to a large segment of online buyers. But it may be surprising that a large section of customers are still not comfortable making purchases on mobile devices. There consists a user base who’s concern over smartphone buying are; they can’t get a clear or large enough image of the product; product information cannot be viewed properly; products details are shortened on mobile device; and many have privacy and security worries. Over half of the customers still prefer purchasing on a PC.
Vendors must focus on diminishing the difference between PCs and phones. A brilliant mobile UX and seamless experience across devices may be the answer to this, which will help a few more mobile customers to convert without switching to desktop.
Turning e-commerce store into a m-commerce app
More transactions happen on mobile apps than on sites. According to Google Analytics data, 30% of all online shopping happens on mobile devices and mobile searches related to shopping jumped by 120% in 2015. Apps are more customized for mobile interfaces than sites which makes apps more preferred option for the users.
Rise of Social Media as Shopping Inspiration
It goes without saying that social media has contributed immensely to e-commerce market growth. Social media “likes” and “shares” really drive this type of marketing content. According to a Forbes report, many fashion, jewelry and health-related merchants are now using Facebook Dynamic Ads to retarget shoppers who have already visited their site, “reminding” them of products they’ve looked at. This tactic has increased traffic for many of our merchants.
New startup prove disruptive
Ecommerce competition will heighten in 2017. New start-ups are entering the market and large established brands with concrete infrastructure offering touch and feel experience to the customers are trying to make new inroads into the market. They will also claim a share of the ecommerce market as consumers increasingly move online. With the competition building up, ecommerce vendors will have to generate excellent content and deliver better technical user experience then they did 2016 to stand out.
The future hold good for subscription based business
SaaS-based businesses form the base of subscription-based business model for software. This offers flexibility to its consumers with pay-as-you-use model. It also generates recurring revenue for the vendor. This convenience for both the parties has driven massive growth over the last ten years and is predicted a healthy growth in the coming years. Platform-as-a-service businesses like Ola and Uber are also writing new success stories.
The rise of Artificial Intelligence
This tech is by far new and standards are yet to be set by AI. It can greatly help vendors market their products smartly by not bothering customers with inundation of unnecessary information. By combining all the data available and genuine intelligence along with analytics and tracking software, ad targeting will have a smarter approach.
Prominence of Chatbots
Chatbots are computer program designed to simulate conversation with human users, especially over the internet. They will show up more prominence in 2017 as they are increasingly gaining popularity and have attracted marketers’ attention. They have been useful in addressing the pain points of customers such as smooth customer service during the entire purchasing process. In September this year Facebook added in-app purchase functionality to its messenger platform wherein bots allow complete purchases for users entirely within the platform.
Personalized shoppable videos
Video content is nothing new, savvy e-retailers have been banking on some form of video content for some time now. By combining this trend with new tech like shoppable video and personalized video, ecommerce vendors will drive even more growth in the year ahead.
These trends suggest major ecommerce growth in 2017. Stores without online presence will definitely not go along well with this riding wave. In fact, brick-and-mortar retailers need to embrace digital commerce to sustain in the long run.