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Smart phones and Ecommerce

Updated On:03-August-2016

The smart-phones are placing a vital role in the shopping trends of today . It has been a great tool of comfort for the online shopping.   The Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study from Demandware. It accounts for 60 percent of e-commerce visits by the end of next year.

While the rise of smartphones , shopping provides retailers with an opportunity to reach customers any time and any place. But there are some of the hurdles which include lengthy checkout times and payment procedures that deter consumers from completing their orders. Demandware found that mobile-checkout completion is 11 percent lower than the combined rate from all other devices.

E-Commerce Gains:-

Sales outside of brick-and-mortar stores have grown in importance for merchants of all stripes. E-commerce accounted for $92.8 billion in revenue in the first quarter of 2016, or 7.8 percent of total retail sales, according to U.S. Census Bureau figures. That's up from 1.3 percent in at the same point in 2002.

The adoption of mobile shopping has been even more rapid, catching many retailers off guard. Sales from mobile more than doubled from 2013 to 2015, according to ComScore Inc., a research firm. Demandware projects by the end of next year, shoppers will place more orders on their phone than on any other device.

Article Source From

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http://economictimes.indiatimes.com/magazines/panache/smartphones-overtake-computers-as-top-e-commerce-traffic-source/articleshow/53413455.cms

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