Are you into ecommerce? Then it is necessary for you know the importance of customer database. As you have an ecommerce platform you will be collecting and maintaining your customer profile in a specific way. But in the current ecommerce trends you are supposed to follow progressive profiling which will help you to attract the visitors.
When you collect information from the customers to fill the profile make sure that you get the appropriate data. Don’t make the registration method complicated rather use smart fields in the form through which you can gather the correct data. Prefer technical experts to develop and design the forms in a way that is easy for the user to make use of it.
Give proper guidelines either by using pictorial representation or videos to add the details in the registration form. When the user gets the perfect guidance to use your platform they will be motivated to provide the details. Validate the email address while filling the form to prevent them entering the wrong one and help them to correct that immediately if they had done it by mistake.
Short forms are preferred by many so keep the relevant questions first. It will enable to increase the conversion rates and provide better experience for the visitor. You can get detailed information from them when they become familiar to the platform. You are supposed to optimize the acknowledgement boxes with the proper and capturing messages.
When you receive the appropriate details from the customers it will be easier for you to manage their database. So, make the profile filling options easier, user friendly and validate them at the right time. This will make the customers feel that they are engaged with the platform.